BBecome a Ride Partner
Support the Car Community. Become Part of What Comes Next.
The Customized Ride started with the cars.
Since 2022, we’ve traveled to automotive events capturing classics, customs, hot rods, trucks and incredible builds—and sharing them with an audience that has grown to nearly 600,000 followers across our platforms and generated more than 250 million views.
Now we’re building the next generation of TCR.
The cars aren’t going anywhere. They’ll always be at the center of what we do. But we’re adding more owner stories, interviews, original productions, long-form content, photography and deeper storytelling around the automotive culture we love.
And we’re looking for businesses that want to be part of it.
You don’t have to be an automotive business.
You just need to believe in the car community and want your brand connected to what we’re building.
Founding Ride Partner — $500 One Time
For a limited time, businesses can become a Founding Ride Partner for a one-time investment of $500.
Your partnership includes:
- Lifetime Ride Partner Profile on TheCustomizedRide.com
- One custom-produced vertical Reel created by TCR using your supplied photos/video
- Social promotion of your business and Ride Partner story
- Ride Partner Directory placement
- Founding Ride Partner recognition
- First consideration for future TCR opportunities and collaborations
There are no monthly payments attached to your lifetime Ride Partner Profile.
Your custom Reel and initial promotional campaign are one-time benefits. Your profile and Founding Ride Partner recognition remain.
Automotive Business? Great. Not Automotive? That’s Great Too.
Our Ride Partners can include builders, restoration shops, dealerships and automotive brands—but they can also be roofing companies, restaurants, financial institutions, home-service companies, hotels and other businesses.
What connects them isn’t necessarily what they sell.
It’s the community they choose to support.
Want to Make a Bigger Impact?
Become an Exclusive TCR Event Coverage Sponsor
Our biggest partnership opportunity is built around the automotive events that have been such an important part of The Customized Ride.
For select major events, one company can become the Exclusive TCR Event Coverage Sponsor.
Your company helps put TCR on the road—and we build an extended media campaign around the coverage we bring home.
Event Coverage Sponsorship Includes:
- Only ONE Exclusive Coverage Sponsor per event
- Everything included in our $500 Founding Ride Partner package
- Minimum of 20 original sponsored video productions from the event
- Up to 90 days to release the campaign, extending your exposure well beyond event weekend
- A mix of short-form and select long-form content
- Dedicated TCR Partner Spotlight virtual interview telling your company’s story
- One TCR virtual guest interview presented by your company
- Pre-event sponsor announcement and promotion
- Presenting sponsor recognition throughout designated event coverage
- Distribution across applicable TCR social and digital platforms
You’re Not Sponsoring 20 Commercials.
You’re helping us create the automotive content our audience already comes to TCR to see.
The cars. The cruising. The incredible builds. And increasingly, the owners, builders and stories we discover along the way.
Your company becomes the brand helping make that coverage possible.
One event. One exclusive sponsor. Up to 90 days of storytelling.
Event Coverage Sponsorships are limited and individually arranged based on our event schedule.
Contact us to discuss available events.
The Cars Built TCR. Now We’re Building What’s Next.
We’re not replacing what got us here.
We’re building on top of it.
The overwhelming majority of TCR will continue to be the cars and automotive content that built our audience. At the same time, we’re going deeper with a portion of what we create—more stories, more interviews, more production and more ways to document automotive culture.
Our Ride Partners help us continue doing that.
If your company loves the car community and wants to be part of where The Customized Ride goes next, we’d love to hear from you.
Ready to Come Along for the Ride?
Become a Founding Ride Partner — $500 One Time
or
Ask About Exclusive Event Coverage Sponsorships
The Customized Ride
The cars brought us here. The stories are taking us further.